We would like to declare beforehand that we do not sell any aromas, colours, tunes or lamps, but Wellness, conceived as the synergic sum of the single therapies with the purpose to create four relaxing and energy programs of reference.
Our innovative product has been thought and patented to make settings multisensory and to have the most advanced technology to supply aromatherapy, Music therapy, chromotherapy and crystal therapy in a single application, also creating a new concept of "full experience space", a real holistic Wellness center available to the most demanding user!
Anyway this Wellness state originated by the series of the Diffuser (which have been made by experts and researchers) helps Customers’ curiosity before and later their purchase propensity.
Indeed when a man is in a Wellness state, there is a kind of emotional safety in his mind and Wellness pursue determines new values and purchase behaviours for a larger number of consumers.
Therefore "comfort" becomes a new Value Proposition and a new chance to renew products/services and to valorize furnishing accessories thanks to lights capable to stimulate the Customer’s interest and purchase propensity. In this way olfactory marketing becomes multisensory, harmonic, visual, auditory and tactile!
Besides the creation of a pleasant Wellness-inspiring setting has a positive influence on Customers, who remember the agreeable sojourn and are motivated to come back, increasing loyalty factors.
The most recent marketing researches have focused on the effects of single external elements on customers’ reactions. In the past the strategies that aim to influence the purchase behaviour by an olfactory stimulation were peculiar to companies which produced perfumes, deodorants, detergents; while the other companies tried to neutralize smells to avoid that they would seem unpleasant to customers.
It was common to think that the consumption propensity stimulated only by the secondary usefulness of the purchase, the growing income and the influence of mass/elite consumer models.
Today we know that the emotional factor is very important in the purchase decision. Emotional and sensory involvement becomes almost an unmissable factor for the launching of a product.
It is also for these reasons that we conceived the concepts of “full experience”, places which play on new “ambient marketing” strategies and aim to make setting changes in points of sale and flagship stores (monobrands) to promote a better emotional involvement by the customer.
The University of Paderborn studied the effects of aroma diffusion in points of sale. Surveys were effectuated in shops of a same trade chain, with the same stock and without any shop assistants not to include possible variables.
In the points of sale where aromas were diffused the purchase propensity increased. In particular, the result was:
Moreover to improve the corporate productiveness is useful to apply specific strategies, such as lemon essence in the morning to stimulate employees, flower essences in the afternoon to protract their resistance and forest aromas in the evening to inspire optimism.
Since 90’s olfactory marketing has become more and more important both in the trade and service sectors.
Le industrie sono quindi alla ricerca di tecniche sempre nuove, anche tramite supporti tecnologici avanzati, per realizzare specifiche sequenze aromatiche che possano rimandare a una serie di ricordi e immagini che hanno un effetto psico-fisico positivo per i propri clienti.
Companies are looking for new techniques to make specific aroma series which can recall memories and images with a positive psychophysical effect on their customers.
For example in some shops specific pleasant perfumes are spread in order to slow down the customer’s walk to increase the chances they stop and buy.
The Wellness Diffuser can spread aromas in the best possible way allowing to establish a relationship between aromas and emotions, creating in the brain mnemonic axes.
Following this strategy you can create authentic olfactory settings to lead the potential customer along the visit to the store. After an attentive study of your requirements, our aromatherapy experts make ad hoc series to obtain the greatest effect from the aromas.
Indeed the olfactory message is an innovative and effective means to aim important targets: so it is fundamental to study olfactory marketing, even if the choice of one aroma rather than another one to lead the customer at the moment of the purchase.
Therefore our innovative product has been thought and patented to make settings multisensory and to have the most advanced technology to supply aromatherapy, Music therapy, chromotherapy and crystal therapy in a single application, also creating a new concept of "full experience space", a real holistic Wellness center available to the most demanding user.
Our target is to create real "Wellness oasis" in your show rooms, ateliers and stands in order to distinguish further your care towards the Customer and to promote purchase propensity . In this way you can diversify you free advice thanks to our product and therefore increase your proceeds.
So our architects and designers offer their free advice to personalize the Diffuser, creating multisensory boxes and settings.
The Wellness Diffuser is an innovative application ideal to be mentioned among: atelier furnishings, showroom furnishings, stand furnishing, multisensory ateliers, multisensory show rooms, multisensory stands, atelier furnishing, stand furnishing, show room furnishing, aroma Diffuser for olfactory marketing, perfume Diffuser for olfactory marketing, scents for olfactory marketing, ambient marketing, olfactory marketing promotion, olfactory marketing machineries, olfactory marketing equipments, olfactory marketing devices, olfactory marketing relaxation, olfactory marketing sleep, olfactory marketing for flag ship stores, olfactory marketing for luxury settings.